Just discovered a new tool today, it's called Story Chief and is made with love in... yep, my home country Belgium. It's not every day that I see a nifty tool coming out of Ghent.
The problem they are trying to solve is the following... Imagine you're responsible to create and publish online content for your organisation. You have numerous channels and they all need to be updated with added value information on a regular basis.
But you're a storyteller, a media relations professional, a social media content producer, or changes are you're all that in one person. You don't have the time to publish here, then there and then on yet another channel.
Write once, publish everywhere.
Well, Story Chief is trying to solve this. In one dashboard (online tool) they allow you to connect a multitude of channels, from your blog, to your website over your Facebook page, Linkedin page, Twitter account and many more...
The tool is a content creation platform, a collaborative publishing platform & an analysis tool all in one. It even has an editorial calendar and allows you to schedule your stories.
So let's look at the features.
The editor is clean and allows me to focus on the content. I can insert pictures, an image gallery, video and can I embed rich media from 14 hubs like Twitter, Typeform, Wistia, Google Maps, Airtable and more. It's all configured in your editor and very easy to use.
Then there is the collaborative workflow. It's much more fun to write stuff together and in collaboration with copywriters, colleagues or other freelancers. Story Chief let's you review the work of guest writers or a sign off from a client.
Of course you can measure and evaluate al the required data from your stories on each and every channel you published though the system. All this information gets aggregated and visualised in your dashboard.
But there's more...
Story Chief can create you an instant blog if you don't already have one and will also help you to optimise your stories from an SEO point of view. And as if this is not enough... It also integrates a copywriter/content creator marketplace and a brand advocacy feature so you can nudge your personal contacts to share your story.
I am really looking forward to see how this article here will look like on my social channels and have already invited a colleague to co-write new content together with me.
Who knows, this tool could become an integral part of my PR Hacking Course! ;-)